E! | Social Roadmaps & Content

E! had a revolving door of reality shows and a few at-bats in the scripted world. Each season required a new holistic social content strategy, highlighting the unique qualities of each passing season to keep existing viewers engaged.

My role was to help create these social roadmaps unique to every season. These consisted of social voice parameters, platform strategies, live Tweeting strategies, pitches for higher lift executions, premiere/finale stunts, and concepts for paid ad units to drive viewership.

Programming I worked: Keeping Up With The Kardashians, Total Divas, Total Bellas, Very Cavallari, The Royals, The Arrangement