E! People’s Choice Awards | Live Coverage

E! wanted a strong social presence during the award show, promoting engagement and online chatter, especially on platforms like Twitter.

I helped spearhead on-the-ground content creation. From writing placeholder copy for upwards of 100 potential winners across categories to helping on-site editors pick out choice moments from the live recording to use on social.

My work helped the awards show trend on Twitter and climbed feeds to reach viral/semi-viral heights in terms of performance.